Professional Profile
A seasoned professional with over 15 years of experience, I possess a robust background in social impact, CSR, ESG, and NGO development.
My career journey highlights a deep commitment to social impact, starting with impactful roles at leading international NGOs (ActionAid, Mercy Corps) managing rural development and humanitarian aid. This foundation was further solidified by successfully transforming a community foundation into a regional NPO hub, showcasing my expertise in grassroots social development and NPO capacity building.
I also gained valuable experience in e-commerce, leading social media strategy. My expertise extends to corporate sustainability, having served as a Sustainability Consultant at SynTao, China's premier ESG consultancy, and currently as a Senior Consultant at CSR Cloud, where I focus on driving CSR, ESG, and Sustainability initiatives.
My diverse background equips me with strong project management, strategic planning, and the ability to drive impactful, sustainable change across corporate, non-profit, and consulting environments.
Speciality
I love buiding things
Spearheaded the development and launch of two impactful online knowledge platforms, demonstrating strong initiative, content curation expertise, and a commitment to knowledge dissemination:
- Non-Profit Foundation Management Library (Lib.3feng.im): Conceptualized and built a comprehensive resource guiding of charity foundation.
- ESG Library (ohESG.com): Created and curated an extensive online repository to demystify Environmental, Social, and Governance (ESG) principles and their practical applications.
- You can also find the UN SDGs in Chinese with sdg.ohesg.com.
Work Experience
Nov 2022 - Present
Senior Consultant & Project Manager
CSR Cloud, Full-Time
ESG Strategic, Planning, and Compliance Consulting.
Provided services such as CSR/ESG management system development, strategic planning, ESG/CSR reporting guidance, stakeholder communication, and case study development for Fortune Global 500 companies, large central state-owned enterprises (SOEs), local SOEs, listed companies, and government agencies. Selected clients include:
- Kweichow Moutai Group
- Dongfang Electric Corporation (the only central SOE headquartered in Sichuan)
- Chengdu Xingcheng Group (Fortune Global 500)
- Hunan Caixin Financial Holdings (a key provincial SOE in Hunan)
- ESG Branch of China Medical Pharmaceutical Association
- Sichuan Changhong (a listed company)
Participated in national, provincial, and municipal-level social responsibility (ESG) research projects, serving as an expert member of the social responsibility research teams. Led social responsibility (ESG) research projects for Chengdu municipal SOEs, serving as an expert for the project teams.
Led the formulation of ESG standards for industries such as finance and catering under the "Guidelines for Chinese Enterprises' Sustainable Development Reporting (CASS-ESG 6.0)". Spearheaded the "ESG Disclosure Guidelines for the Pharmaceutical Industry" project.
Aug 2021 - Nov 2022
Deputy Secretary
Xindu Community Foundation, Full-Time
As the primary driver, I spearheaded the strategic positioning of the foundation as a regional public welfare hub, with the core objective of advancing community governance development. My responsibilities included initiating projects to support local social work talent development and foster local social organizations.
- Led the standardization and optimization of the foundation's project, financial, and operational processes.
- Directed and managed grant-making activities for community social organizations within Xindu District.
- Spearheaded public welfare ecosystem development projects within Xindu District, encompassing social worker talent cultivation and social organization capacity building initiatives.
- Formulated and implemented the foundation's strategic plan.
Nov 2017 - Aug 2021
Sustainability Consultant (CSR, ESG)
SynTao Co., Ltd., Full-Time
Spearheaded the delivery of comprehensive CSR services to enterprises, including CSR strategic planning, ESG/CSR reporting guidance, stakeholder engagement, philanthropic initiatives, and case study development. Additionally, provided project trusteeship, consulting, and supervision for philanthropic projects to foundations and public welfare organizations. Key clients include:
- Maccura Biotechnology Co., Ltd. (Listed on SZSE)
- Chengdu Ito Yokado (Renowned retail enterprise)
- Chengdu Xingrong Environment Co., Ltd. (Listed on SZSE)
- Sichuan Lutianhua Co., Ltd. (Listed on SZSE)
- China Cultural Heritage Protection Foundation - Shuijingfang Intangible Cultural Heritage Rebirth Special Fund (in partnership with Sichuan Swellfun Co., Ltd.)
- Chengdu Potevio Cable Co., Ltd. (Listed on HKEX)
- Sichuan Association of Listed Companies
- Chengdu Dahongli Machinery Co., Ltd. (Listed on SZSE)
Nov 2014 - Jul 2017
Social Manager
Gyson Tech Inc, Full-Time
Worked in this start-up company, in charge of a new brand as Social Manager
Sept 2012 - Nov 2014
Editor and Program Manager
Chengdu Economical Information Center, Chengdu.gov.cn
Provide professional E-gov consultancy service for municipal & county level departments in Chengdu City.
Apr 2012 - Jun 2012
Editor
Chengdu.cn
As news editor.
Jun 2010 - Dec 2011
Program Officer
Mercy Corps
Charge for the social psychology programs on rehabilitation of earthquake-affected children.
Nov 2008 - Jun 2010
Communication Officer
ActionAid China
Built internal and external communication channel for ActionAid.
Sept 2005 - Oct 2008
Senior Assistant
ActionAid China, Longzhou
By managing 50+ community projects and regional programs, 100,000 were benefited directly and indirectly. 50+ community leaders emerge by capacity building grants, 20+ woman leader were developed in their community. Until now, they still play an important role in their community.
Technical Skills
Advanced, >3 Years
Marketing
Branding, marketing with social media, since 2014.
Education
GRI (Global Reporting Initiative)
GRI Certified Training Program Certificate,2019
GRI Certified Training Course based on the GRI Sustainability Reporting Standards
MENTR, Carolina Population Center, University of North Carolina at Chapel Hill
Monitor & Evaluation Certification, 2010
Monitor & Evaluation Fundamentals online course, from MENTR （Monitoring & Evaluation Network of training online Resource, implemented by Carolina Population Center at the University of North Carolina at Chapel Hill, which funded by U.S. Agency for International Development[USAID]）
Yunnan Agricultural University
Bachelor’s degree in Management, 2001-2005
Specialized courses: PRA, Rural development, Economical management of Agriculture, Economics of Agriculture, Development Economics, Social Gender, Rural Sociology.