Professional Profile

Hello. I'm Zhu Yuanzhi(aka Zhou Sanfeng,周三疯), a Chinese blogger since 2006, blogging on social media and NGO/NPO, CSR, and ESG. In 2019, I started a light wiki project on ESG, it's

In 2005, I joined ActionAid, a top-ranked international NGO worldwide. I spent 4 years and 10 months with farmers, children, teachers and grassroots government officials, to develop and conduct rural development programs for better living condition for farmers.

In 2010, I joined Mercy Corps , another top-ranked international NGO worldwide. It took me to youth and children again. I'd been involved in Sichuan Wenchuan earthquake psychological rehabilitation for the children.

From November 2014 to Juyl 2017, I worked at Gyson Tech Inc, an e-commerce company, as the leader of social media unit.

2017- 2021, I served in SynTao Co., Ltd., the leading independent consultancy in China on ESG, CSR, as a Sustainability Consultant on CSR, ESG and NGO grants.

August 2021, I joined a community foundation as Development Worker , and lead the foundation to became a regional NPO hub, supporting local social organizations and social workers' development.

November 2022, I joined CSR Cloud as senior Consultant and project manager, serve on CSR, ESG and Sustainability.


I built the Non-Profit Foundation Management Libary ( for helping people on "how to build a non-profit fundation" which including marketing, operations HR decisions, and understanding on venture philanthropy, etc.

I also built ESG Libary (, helping people on understanding what's ESG, how it works (or doesn't work),having a big picture on ESG and its application, such as carbon neutrality, CDP, MSCI ranking, GRESB, zero-carbon park, etc.

Work Experience

Nov 2022 - Present

Senior Consultant & Project Manager

CSR Cloud, Full-Time

Consultant on CSR, ESG and Sustainability.

Aug 2021 - Nov 2022

Deputy Secretary

Xindu Community Foundation, Full-Time

Served as community development worker.

Nov 2017 - Aug 2021

Sustainability Consultant (CSR, ESG)

SynTao Co., Ltd., Full-Time

As consultant on CSR (Corporate social responsibility),ESG (Environment, Social and Governance), philanthropy grants, NGO/NPO management and devlopment.

Nov 2014 - Jul 2017

Social Manager

Gyson Tech Inc, Full-Time

Worked in this start-up company, in charge of a new brand as Social Manager

Sept 2012 - Nov 2014

Editor and Program Manager

Chengdu Economical Information Center,

Provide professional E-gov consultancy service for municipal & county level departments in Chengdu City.

Apr 2012 - Jun 2012


As news editor.

Jun 2010 - Dec 2011

Program Officer

Mercy Corps

Charge for the social psychology programs on rehabilitation of earthquake-affected children.

Nov 2008 - Jun 2010

Communication Officer

ActionAid China

Built internal and external communication channel for ActionAid.

Sept 2005 - Oct 2008

Senior Assistant

ActionAid China, Longzhou

By managing 50+ community projects and regional programs, 100,000 were benefited directly and indirectly. 50+ community leaders emerge by capacity building grants, 20+ woman leader were developed in their community. Until now, they still play an important role in their community.

Technical Skills

Expert, >10 Years


More than 10 years experience on writing and blogging. Check

Advanced, >3 Years


Branding, marketing with social media, since 2014.


GRI (Global Reporting Initiative)

GRI Certified Training Program Certificate,2019

GRI Certified Training Course based on the GRI Sustainability Reporting Standards

MENTR, Carolina Population Center, University of North Carolina at Chapel Hill

Monitor & Evaluation Certification, 2010

Monitor & Evaluation Fundamentals online course, from MENTR (Monitoring & Evaluation Network of training online Resource, implemented by Carolina Population Center at the University of North Carolina at Chapel Hill, which funded by U.S. Agency for International Development[USAID])

Yunnan Agricultural University

Bachelor’s degree in Management, 2001-2005

Specialized courses: PRA, Rural development, Economical management of Agriculture, Economics of Agriculture, Development Economics, Social Gender, Rural Sociology.